Asda opens landmark 100th Asda On the Move store
The Asda supermarket chain has confirmed plans to open a further 100 Asda On the Move stores across the UK as it reaches a milestone of its first 100 stores.
Run in partnership with EG Group, the concept was launched in October 2020 to enable the retailer to sell Asda products in convenient roadside and neighbourhood locations.
Situated on Cargo Fleet Lane in Middlesbrough, the latest store is one of 35 that have opened so far this year on EG Group’s existing forecourt estate. Asda supplies the products on a wholesale basis to EG Group, which owns and operates each site.
The shops stock up to 2,500 products, including a selection of Asda’s premium ‘Extra Special’ items, as well as a more extensive range of fresh produce and chilled lines than is traditionally found on fuel forecourts. They also feature EG-owned and operated foodservice brands and franchise partner offers such as Starbucks, KFC, Burger King, Greggs, Subway, Sbarro, and Cinnabon.
James Laws, senior director wholesale and convenience at Asda, said: “The opening of the 100th Asda on the Move store is a milestone in our convenience journey to bring Asda’s great products to more customers through our partnership with EG Group.
“The popularity of these stores shows us that customers want to be able to pick up essential products or grab a spontaneous treat whilst they’re refuelling. We look forward to providing that service to customers in even more locations as we expand the number of Asda On the Move sites in the future.’’
Asda is also expanding its presence in the convenience market through its new Asda Express convenience brand. With two stores launched before Christmas in Sutton Coldfield and Tottenham Hale, the retailer is planning to open 300 Asda Express stores by the end of 2026 in urban and residential locations.
