Asda makes millions available to primary schools with industry first loyalty programme giveaway
Asda is making millions of pounds available to UK primary schools through its Cashpot for Schools initiative by encouraging customers to use its Asda Rewards loyalty programme.
In a campaign fronted by Joe Wicks, the supermarket is offering to donate 0.5% of the value of any shop until 30 November to customers’ primary school of choice if they shop using Asda Rewards.
The supermarket expects to donate around £7.5 million through the campaign.
Asda has partnered with charity Parentkind on the initiative which has provided data for all 22,000 state funded UK primary schools to enable customers to select their chosen recipient.
David Hills, Asda’s chief customer officer said: “The entire team at Asda are absolutely delighted to launch Cashpot for Schools today – an initiative that is testament to our commitment to supporting families, and evidence of the incredible opportunity created by our Asda Rewards programme.
“We know that 87% of families are asked to contribute to their primary school to support funding – with some families contributing up to £138 per year, which is a significant sum when budgets remain tight.
“The power of Asda Rewards means we can create a route for them to donate directly to their school, simply by doing their normal shopping with Asda and benefiting from the great value we offer everyday, as well as topping up their own Cashpot. It’s a game changing initiative for schools and a win win for customers.”
The supermarket is kicking off each school fund with £50 and offering to top up with an extra £1 for every customer that selects their school.
Launched two years ago, Asda Rewards now has over six million weekly users.
