Asda launches new round of price cuts
Asda is investing £23 million in lowering prices by an average of 11% on some of the most popular products bought by customers each week.
The cuts will span 425 branded and own-label items such as nappies, infant follow-on milk, bread, cheese, cereals, pasta, fish fingers, sausages and chicken breasts.
The reductions follow a £13 million investment last month to cut prices on more than 200 own-label products by an average of 9%.
This latest move comes as Asda’s Income Tracker shows that family budgets remain under pressure from rising living costs.
Kris Comerford, Asda’s chief commercial officer, said: “While the headline inflation rate may have eased slightly last month, our own data tells us that many customers are continuing to struggle with rising living costs. We have targeted this latest price investment on the products that our customers buy week-in and week-out, to help their shopping budgets stretch further.
“We’re also continuing to work closely with our suppliers and whenever there is an opportunity to pass on commodity price savings to customers we will do so.”
The supermarket is also extending its popular ‘Kids Eat for £1’ café meal offer to the end of the year.
