Asda invests £70 million in cutting prices of essential items

Asda is investing £70 million in cutting the prices on 126 essential items.

The supermarket said prices will be reduced by an average of 11%, with products such as Asda Tuna Chunks down from 82p to 69p and Asda Baked Beans down from 40p to 23p.

Earlier this year, the supermarket launched an Aldi Lidl Price Match programme and its weekly Mega Event Price Drops through which it has invested almost £40 million in price cuts.

Kris Comerford, chief commercial officer at Asda, said: “We know families are still working hard to make their budgets stretch as far as possible, which is why we’re investing even further in driving down the cost of everyday essential items – the things we know our customers are putting in their baskets week in, week out.

“Through this latest investment, alongside our existing Price Drops, Aldi Lidl Price Match, Fab 5 and our Asda Rewards programme, our customers can trust that they will get uncompromising value every day at Asda.”

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