Asda brings back Rollback pricing
Asda has relaunched its Rollback pricing scheme online and in its stores as part of plans to attract more customers.
The supermarket is “rolling back” prices on more than 4,000 popular products, with an average discount of 25% being applied. Thousands more products will be added to Rollback at regular intervals during the year as Asda looks to move its entire range to a new low ‘Asda Price’.
The prices are being introduced across every category, as well as in Asda Express stores, to enable customers to save on their whole basket wherever they shop.
Asda said some family-favourite products are 5% lower than competitor promotional prices.
Never Miss a Retail Update!Allan Leighton, Asda’s executive chairman, explained: “Asda was built upon helping hard working families save money and we’re refocussing on that mission by bringing back Rollback and Asda Price.
“We’re lowering prices throughout our stores and online to make Asda the cheapest traditional supermarket and in the process returning to what makes Asda special – delivering unbeatable value to the customers and communities who count on us.”
