THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Asda appoints new chief customer officer

Asda has appointed Meg Farren as its chief customer officer. Due to join the business in October, Farren has been working with KFC as chief marketing… View Article

FOOD AND DRINK NEWS UK

Asda appoints new chief customer officer

Asda has appointed Meg Farren as its chief customer officer.

Due to join the business in October, Farren has been working with KFC as chief marketing officer for the UK and Ireland for the last five years. Prior to that, she held various leadership roles in insight, innovation and communications in the company. She began her career at JP Morgan Chase, then spent five years in strategy consulting across various retail and FMCG sectors before working in sales, category management and brand marketing roles at Gu Puds.

In her new position, she will lead the development and strategy of Asda’s total customer proposition. This will involve  leading a team of over 250 staff members who are based in Leeds and Lutterworth.

Roger Burnley, chief executive of Asda said: “I am delighted to welcome Meg to the Asda leadership team as chief customer officer – where she will play a pivotal role in driving our customer strategy forward. Meg brings a wealth of experience to this role from her time at KFC – and her combination of creative instinct and experience, customer centric approach and track record in leading high performing teams will be a great addition to Asda as we take the next exciting step forward on our journey.”

Farren will  replace Anna-Maree Shaw who returned to her native Australia in January 2021. Preyash Thakrar, Asda’s chief strategy officer has provided interim leadership support to the Asda customer team over the past seven months and will continue to do so until Farren takes up her role.

Burnley added: “I am also very grateful for all Preyash has delivered over the last year – stepping across to support the customer team as well as his role as chief strategy officer. I look forward to his continued contribution when he returns to his chief strategy officer role as part of our leadership team.”

 

 

Subscribe For Retail News