Asda announces price drops on thousands of products
Asda is reducing the price of 2,500 household staples by an average of 26% as part of its Big Jan Price Drop initiative.
Products with new prices include items such as Cathedral City Mature Cheddar 300g, down from £3.75 to £2.50, Asda Chicken Breasts, reduced from £4.40 to £4.00, and Persil Wonder Wash down to £3 from a previous £7.
David Hills, chief customer officer at Asda said: “We know that as we come out of the festive period, budgets can be a concern for many families.
“Our Big Jan Price Drop aims to ease that burden and make money stretch further for our customers, by reducing the prices of the products they’re buying week in, week out, continuing to offer uncompromising value to all.”
The price drops will run throughout January with products available in-store and online.
