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Aldi Specialbuy will prevent nearly four tonnes of UK cheese going to waste

The Aldi supermarket chain is to buy nearly four tonnes of surplus stock from British artisan cheesemakers whose businesses have been affected by Covid-19. The retailer… View Article

FOOD AND DRINK NEWS UK

Aldi Specialbuy will prevent nearly four tonnes of UK cheese going to waste

The Aldi supermarket chain is to buy nearly four tonnes of surplus stock from British artisan cheesemakers whose businesses have been affected by Covid-19.

The retailer will be helping out producers who were previously left with unsold cheese due to the closure of restaurants and supermarket deli counters during lockdown.

Aldi said the move will save almost four tonnes of brie, hard and blue cheese from going to waste. This equates to almost 32 thousand packs of cheese.

Julie Ashfield, managing director of national buying at Aldi, said: “Aldi is committed to supporting farmers, growers and suppliers throughout the UK, which is especially important during these difficult times. Cheese is a staple product on most people’s shopping list, and we hope our customers enjoy these high-quality cheeses knowing they’ve helped small British businesses when they needed it most.”

The retailer will be introducing a mixed case of cheese as a Specialbuy. This will include cheeses such as Norfolk Mardler, Cornish Blue and Sussex Charmer. Going on sale across all Aldi stores from 23  July, it will be priced at £1.49.

Don’t forget to join us at our free Retail Customer Marketing Webinar on 16 July when there will be two 45 minute sessions running at 10am and 12pm. Numbers will be limited so save your spot now. Can’t make it? Sign up to access the recording.

 

 

 

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