Aldi signs up to Portman Group’s Code of Practice
Aldi has become the latest retailer to sign up to The Portman Group’s Code of Practice, which promotes the responsible marketing and retailing of alcoholic products.
The move means that the supermarket will be committed to best practice for the naming, packaging, and merchandising of alcoholic drinks, and will also ensure that there is no appeal of products to people under 18. In addition, Aldi staff members will be undertaking training on the code.
While Aldi’s exclusive own-brand products already comply with Portman Group’s code, the supermarket has now become a formal signatory.
Julie Ashfield, managing director of buying at Aldi, said: “We are committed to providing our customers with the highest-quality products — and this extends to their marketing, packaging and labelling.
“By signing The Portman Group’s Code of Practice, we are making a further commitment to meeting the highest industry standards for the sale and promotion of our drinks range.”
Matt Lambert, chief executive of The Portman Group, added: “Our Code of Practice ensures alcohol is marketed in a socially responsible way and we are pleased to have the support of retailers such as Aldi, which is a key part of this. It’s vital that all retailers and producers take care to abide by our Code of Practice and to support and enforce decisions on products.”
