Aldi sets new funding target after raising £10 million for Teenage Cancer Trust
Aldi has extended its fundraising target for Teenage Cancer Trust to £15 million by 2027 after meeting its £10 million goal ahead of schedule.
The supermarket pledged to raise £10 million by 2027 in 2020 after reaching its initial £5 million target over 18 months early.
Having also achieved the £10 million goal sooner than anticipated, Aldi has now pledged to raise a further £5 million by 2027.
The funds are raised by colleagues in more than 1,000 stores and 11 regional distribution centres through activities such as bake sales, marathons, sky dives, mud runs and even climbing Mount Kilimanjaro. Aldi shoppers also boost the funds by purchasing products sold by the supermarket in aid of the charity.
Since partnering with Teenage Cancer Trust in 2017, Aldi has supported the funding of 30 specialist nurses, 15 youth support coordinators and four multi-disciplinary team coordinators for five years.
Liz Fox, national sustainability director at Aldi UK, said: “We are incredibly proud of our partnership with Teenage Cancer Trust and we would like to take this opportunity to thank all the incredible Aldi colleagues and shoppers who have supported the charity’s vital work.
“We couldn’t have reached this milestone without their help, and we’re now looking forward to raising the bar even further with a new target of £15 million by 2027.”
