Aldi sales boosted by Christmas and World Cup in December
Aldi has delivered its best ever Christmas with sales growing by 26% and topping £1.4 billion in December for the first time.
Fresh meat trading was particularly strong with fresh poultry and pork sales both rising by over 28%. Alternative roasting joints such as Specially Selected Decorative Gammon were also popular while sales of chilled desserts and fresh cheeses jumped by almost 30% and 50% respectively.
Meanwhile, sales of snacks such as crisps and nuts were up over 40% as the World Cup coincided with the run up to Christmas for the first time.
Aldi has also revealed that customers bought more than 48 million mince pies, 38 million pigs-in-blankets and more than 1,700 tonnes of sprouts in the weeks leading up to Christmas.
Giles Hurley, chief executive of Aldi UK and Ireland, said: “This year, Christmas was all about family and football as people came together to celebrate in a way we’ve not enjoyed for years. I’m immensely proud of our amazing colleagues who once again went above and beyond to deliver an amazing Christmas for our customers.
“As the UK’s cheapest supermarket, we were able to help shoppers enjoy the Christmas they deserved and provide them with the highest quality products at the most affordable prices.
“As we head into a new year, our promise to customers is that they will always get the UK’s lowest prices at Aldi, no matter what.”
