Aldi reports best ever Christmas following strong demand for premium products
Aldi has been celebrating its best ever Christmas after it benefited from many customers trading up to its premium own-label products.
In the four weeks to 24 December, the supermarket’s sales increased by 3.4% to over £1.6 billion after sales of its Specially Selected range jumped by 12% year-on-year.
Giving an update on sales in its product categories, Aldi said customers bought 350,000 fresh British turkeys, nearly three million tonnes of British Brussels sprouts, 400 tonnes of British beef, 50 million mince pies and around 25 million British pigs in blankets in the period.
Aldi said shoppers started their Christmas shopping earlier than ever last year, with some spreading the cost by buying items like Christmas cakes and puddings as early as September.
Meanwhile, Monday 23 December was the supermarket’s busiest ever trading day when it served nearly three million customers.
Aldi UK’s chief executive Giles Hurley said: “We dropped hundreds of prices last year as part of our ongoing mission to make outstanding quality, affordable food accessible to everyone.
“Our offering of outstanding quality British products at unbeatable prices was a winning combination yet again this Christmas as customers wanted to celebrate in style after an uncertain year, but with more challenges ahead, they wanted to do it without breaking the bank.”
In further news, consumer champion Which? has confirmed Aldi as the UK’s cheapest supermarket for the fourth year running following analysis of thousands of grocery prices.
Hurley added: “As we look ahead to the new year, which for many will mean the prospect of living costs rising again, many families will be nervous about what 2025 holds.
“Against this background, our mission remains clear: we will not only remain the UK’s lowest-priced supermarket, but we will ensure the price gap between ourselves and the traditional full-price supermarkets is as big as ever.”
