Aldi launches new fish range to support UK fishing industry
Aldi is launching a new range of seasonal fish as it looks to support the UK fishing industry that has been hit hard by the closure of hospitality venues.
From 13 May, the supermarket’s Specialbuy range will feature species mostly caught on the south coast of Britain that would normally have been sold to restaurants across the UK and Europe.
Types of fish will include the likes of Dover sole, lemon sole, British hake and Cornish sardines. In addition, Aldi said it will become the first UK major supermarket to offer turbot.
Prices will start from £1.49.
The fish will be sourced from hundreds of independent fishermen working off the south coast who sell their catches at fish markets in Plymouth, Brixham and Newlyn. The move is a result of Aldi extending its partnership with Plymouth-based supplier Sound Seafood.
Julie Ashfield, managing director of buying at Aldi UK, said: “At Aldi, we’re committed to supporting British food producers. With so many challenges facing the British fishing industry, we spoke to our suppliers to see what we could do to help. We’re delighted to be able to purchase this seasonal fish stock that might otherwise go to waste, and it’s great for customers too who’ll be able to enjoy restaurant quality seasonal fish at Aldi prices.”
To help inspire shoppers on how to prepare the seasonal catches at home, Aldi has teamed up with restaurateur, chef and food writer Mark Hix to create a series of simple recipes.
