Aldi cuts prices across fruit and veg lines
Aldi has embarked on another round of price cuts, this time across a range of fruit and vegetables.
Shoppers at the supermarket will be able to take advantage of lower prices on items including berries, grapes, tomatoes, apples and ready-to-eat salads.
Marking the biggest round of cuts Aldi has announced so far this year, the move means around a quarter of its produce range have lower prices, with more than 50 items falling in price by an average of 7%.
Julie Ashfield, managing director of buying at Aldi, said: “This year we’re aiming to cut more prices than ever before – helping our customers access the lowest prices possible.
“At Aldi we are committed to making healthy and varied diets affordable for all – with many customers often coming to us for our low prices but staying for the award-winning quality.”
Recent research from Aldi found that the average UK adult only eats their five-a-day four times a week. To help, it has compiled a set of recipes using different fruit and vegetables to inspire its customers when cooking.
