The Co-op appoints head of customer experience and CRM
The Co-op has appointed Phil Barker as head of customer experience and customer relationship management.
Barker was previously CRM lead at the BBC where he was responsible for customer relationship strategy and digital engagement across all channels and services. His CV also includes CRM roles at Global Radio, Financial Times and Orange UK.
Charlotte Lock, director of data and loyalty at Co-op, said: “Championing communities through the Co-op customers and members that live in them is critical to our vision of Co-operating for a Fairer World. We can do that even more effectively by building meaningful relationships and rewarding experiences.
“We’re thrilled Phil is joining the team as his passion for insight and creativity really stood out coupled with a fantastic track record of leading teams to deliver rewarding customer journeys.”
The appointment follows the relaunch of the Co-op’s membership offering and launch of its digital membership app in 2020 to 4.3 million members. The Co-op said more than one million Co-op members have downloaded the app while two million members have selected a local cause to support through membership.
