THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Wolverine Worldwide names Brendan Hoffman as new president

Wolverine Worldwide has hired Brendan Hoffman as its next president. Due to take up his new role on 8 September, Hoffman will also become a member of the company’s… View Article

FASHION RETAIL NEWS UK

Wolverine Worldwide names Brendan Hoffman as new president

Wolverine Worldwide has hired Brendan Hoffman as its next president.

Due to take up his new role on 8 September, Hoffman will also become a member of the company’s board. He will report to Blake Krueger, Wolverine Worldwide’s current chairman, chief executive and president, and is expected to be appointed as chief executive after a transitional period.

With 30 years’ experience in merchandising, digital marketing and omnichannel retail, Hoffman was previously chief executive of the Vince contemporary fashion brand. Prior to that, he was chief executive and president of Bon-Ton Stores and president and chief executive of Lord & Taylor. Earlier in his career, he was chief executive and president of Neiman Marcus Direct.

Krueger said: “Brendan is a very strong addition to the Wolverine Worldwide senior management team and his proven leadership and track record makes him the ideal person to become our next president and eventually lead Wolverine Worldwide into the next chapter of its journey,

“I believe we currently have the strongest and deepest leadership team in the industry, and Brendan brings a valuable set of skills and experiences that will help our brands capitalise on the many opportunities that lie ahead.”

Hoffman will be responsible for driving growth across Wolverine’s portfolio of footwear and lifestyle brands which includes the likes of Hush Puppies, Merrell, Saucony, Keds, Wolverine and Sperry.

 

Subscribe For Retail News