White Stuff to open flagship north west store at Liverpool ONE
White Stuff is to open a new flagship store in the north west at Liverpool ONE.
The move forms part of a series of openings as the brand looks to grow its presence in city centres, shopping malls and retail parks.
Situated on Liverpool ONE’s Peter’s Lane, the new 1,800 square foot space will feature an elevated design format and sell the best of White Stuff’s womenswear and menswear.
Jo Jenkins, chief executive of White Stuff, said: “Our new store in Liverpool is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. Liverpool ONE is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.”
White Stuff currently operates 113 shops and 36 concessions across the UK, and serves 1.3 million customers a year through its stores and website.
In the 52 weeks to 29 April 2023, the brand saw its total sales rise by 13.3% to £151.4 million. Meanwhile, EBITDA more than doubled to £7 million from £2.9 million in the previous year.
The new shop is set to open in early 2024.
Rob Deacon, asset management director at Liverpool ONE, said: “We are proud to announce that White Stuff is the first brand to commit to Liverpool ONE in 2024. Innovation and evolution are at the heart of our strategy, and by bringing in exciting brands like White Stuff, we will build on last year’s successes and ensure we continue to contribute positively to the city centre and wider Liverpool City region.”
