White Stuff to open first airport store
White Stuff has chosen London Gatwick for the opening of its first airport store.
Due to launch late next month at the North Terminal, the 1,044 square foot space has been specifically designed with travel in mind.
Shoppers will be able to browse the fashion brand’s womenswear and menswear ranges, including the latest autumn/winter and Christmas collections. Holiday items will also be available including swimwear, summer dresses, t-shirts, shorts and linen.
Instead of using standard tills, customers will be able to pay from anywhere in the shop using White Stuff’s new mobile payment system.
White Stuff is currently growing its presence across the UK and now operates 123 shops and 54 concessions.
Tracey Verghese, White Stuff’s trading director, said: “Opening our first airport store is a major milestone for White Stuff, introducing our brand to many more customers every year. Our unique designs and quality fabrics will be a great addition to London Gatwick’s portfolio of brands.
“London Gatwick marks our eighth opening or relocation in 2024, as we continue to extend White Stuff’s reach and customer base. We can’t wait to meet all the travellers, especially those who may not have experienced White Stuff before.”
London Gatwick has invested more than £10 million in the newly redeveloped North Terminal departure lounge, which now features contemporary seating and flooring and a new orientation zone to give passengers a more personalised experience.
Bozena Stoiceva, account lead speciality retail at London Gatwick, said: “We are really excited to be welcoming White Stuff’s first airport store later this year. White Stuff is a premium British brand and will be a popular addition to the North Terminal, which has recently undergone a multi-million-pound redevelopment.
“We are delighted top brands continue to see the value of having a presence at London Gatwick, with our fantastic array of more than 220 global destinations and diverse passenger demographic proving a big draw.”
