White Stuff reports strong festive trading
White Stuff has been boosted by a strong Christmas trading period as it continues to deliver on its transformation and growth strategy.
Now part of TFG London, the fashion and lifestyle retailer has reported a 21.8% year-on-year uplift in total sales in the ten weeks to 4 January.
Ecommerce sales growth was particularly strong at 32.5% while store sales increased by 8.5%. Some of the best performing categories were knitwear and nightwear where sales rose by 19% and 60% respectively.
Meanwhile, full price sales climbed by 26.8% driven by reduced promotional activity.
Never Miss a Retail Update!White Stuff recruited a record 96,000 new customers in the period as it continues to grow its brand awareness.
Jo Jenkins, White Stuff’s chief executive, said: “Our strong results over the Christmas period reinforce the success of our brand transformation and growth strategy.
“We continue to focus on unique designs in sustainable fabrics available to more customers through more channels, and we attracted a record number of new customers to White Stuff over the festive season.
“Thank you to all our colleagues for a huge team effort through a very busy trading period and I am excited as to what the future holds in 2025 and beyond as we continue our growth journey with TFG London.”
