Walmart launches virtual fitting room technology

Following its acquisition of virtual fitting room platform Zeekit last year, Walmart is now rolling the technology to its website and app users.

The move is part of the US retail giant’s plans to offer new and innovative shopping experiences that make it easier for customers to shop for clothes online.

The rollout is starting with the Choose My Model experience which offers customers the ability to select from 50 models between 5’2” to 6’0” in height and sizes XS to XXXL. Customers can determine the model which best represents their height, body shape and skin tone to understand how an item will look on them. Walmart will be expanding the model selection by adding nearly 70 model options in the coming weeks to offer a wider choice of sizes, skin tones and hair colours.

Choose My Model is now available on selected items across Walmart’s portfolio of exclusive, elevated and private brands, including Free Assembly, Scoop, Sofia Jeans by Sofia Vergara, ELOQUII Elements, Time and Tru, Athletic Works, Terra & Sky, No Boundaries, Avia and The Pioneer Woman.

The retailer is also planning to add a range of other brands, starting with Levi’s and Hanes, and is now working to launch a virtual try-on experience for women’s apparel.

Denise Incandela, EVP of apparel and private brands at Walmart US, said: “We have already seen a strong customer response to our Choose My Model experience. The extraordinary, positive customer feedback out of the gate underscores our opportunity and ability to solve a common online shopping problem and build a true, personal connection between Walmart and our customers.”

My Model experience. The extraordinary, positive customer feedback out of the gate underscores our opportunity and ability to solve a common online shopping problem and build a true, personal connection between Walmart and our customers.”