THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Viktor & Rolf names FKA twigs as face of new Good Fortune fragrance

Luxury fashion brand Viktor & Rolf has announced that FKA twigs has become the face of its new Good Fortune fragrance. The Grammy Award-nominated singer will… View Article

FASHION RETAIL NEWS UK

Viktor & Rolf names FKA twigs as face of new Good Fortune fragrance

Luxury fashion brand Viktor & Rolf has announced that FKA twigs has become the face of its new Good Fortune fragrance.

The Grammy Award-nominated singer will feature in a ‘new-genre’ campaign film that was directed by Andrew Thomas Huang and features a soundtrack tailor-made by FKA twigs.

Meanwhile, the campaign’s still photography was created by legendary fashion photographers Inez & Vinoodh.

Viktor & Rolf designers Viktor Horsting and Rolf Snoeren said: “We’ve been fans of twigs for years and we’re happy to welcome her to the Viktor & Rolf family. Not only is she one of today’s biggest pop stars, she’s also hugely creative. She’s an icon and absolutely the right personality for Good Fortune.”

Viktor & Rolf said the release of the new fragrance follows the ongoing success of its Flowerbomb fragrance that was launched in 2005.

Subscribe For Retail News