Victoria’s Secret invests in Frankies Bikinis
Lingerie brand Victoria’s Secret has acquired a minority stake in Frankies Bikinis.
Founded in 2012 by the then 17-year-old Francesca Aiello and her mother Mimi Aiello, Frankies Bikinis is situated in Venice in California and is known for its fashion-forward beachwear that has been inspired by Malibu.
Now the brand’s creative director, Francesca Aiello said: “I have such respect for the transformation that Victoria’s Secret has made over the past few years specifically with diversity and inclusivity, and I believe that together we can continue to bring a new wave of fashion into the swimwear industry for all women of all shapes, all sizes, and all backgrounds. With Victoria’s Secret beside us, Frankies Bikinis will continue to deliver our signature collections that encourage customers to explore their personal style and create looks unique to themselves that make them feel their most confident.”
Victoria’s Secret has invested $18 million for a minority interest in the business and said the move forms part of its efforts to expand partnerships with culturally relevant brands founded by female entrepreneurs.
Martin Waters, Victoria’s Secret chief executive, added: “We are excited to be partnering with Francesca and the team at Frankies Bikinis. She has created an aspirational beachwear brand and trend leader in the swimwear category, with room to grow and extend into new categories and attract new customers in the direct-to-consumer channel.”
