Victoria’s Secret appoints new chief executive
Victoria’s Secret & Co has appointed Hillary Super as its new chief executive and member of its board.
Due to take up the role on 9 September, she will succeed Martin Waters who will remain with the lingerie brand as an adviser until 31 August to ensure a smooth transition.
Meanwhile, Timothy Johnson, the company’s chief financial and administrative officer, will serve as interim chief executive until 8 September.
Possessing nearly three decades of retail experience in the categories of lingerie, apparel, accessories, beauty and home, Super has previously worked as chief executive of Savage X Fenty. Before that, she was global chief executive of Anthropologie Group, an Urban Outfitters Company.
Donna James, chair of the Victoria’s Secret board, said, “VS & Co welcomes Hillary as our new CEO to power the business’ next chapter and deliver the foremost tenet of our transformation strategy: accelerating growth in our core business in North America.
“She understands vertically integrated retail brands and has an intuitive understanding of the consumer landscape, informed by customer insights which are critical for consistently delivering in this industry and its ever-accelerating fashion and economic cycles.
“We are confident that Hillary can leverage VS & Co’s industry-leading brands with significant category and international expansion opportunities to accelerate growth and create shareholder value.”
Waters has worked as chief executive of Victoria’s Secret since 2020. Prior to that, he held the same role at L Brands and is also a former managing director of Boots Retail International.
Thanking Waters for his many contributions to the business, James said: “He has established a foundation for VS & Co to enter its next chapter, building an inclusive culture, growing our digital platform capabilities, enhancing the customer experience online and in stores, repositioning our international business for growth, and successfully executing our multi-year separation from our former parent company.
“We believe now is the right time to take the next step on our journey with new merchant-operator leadership to fully capitalize on the opportunities ahead for VS & Co.”
