Vans opens concept store in Covent Garden
Vans has opened a new concept store in London’s Covent Garden district.
The 4,359 square foot store stocks a selection of the brand’s footwear, apparel and accessories including Vault by Vans and its latest collaboration with Vivienne Westwood.
Situated at 5-7 Neal Street, it has been designed by an in-house team and features a dedicated events space in the basement.
Diego Baronchelli, vice president direct to consumer at Vans, said: “We are very excited about our retail transformation coming to life in London, we aim to provide shoppers with a much needed differentiated and authentic consumer experience. Covent Garden, being home to London’s most iconic stores, seemed like the perfect place for the first boutique store in Europe.”
Never Miss a Retail Update!In addition, Vans is set to open its first store on London’s Oxford Street and will also embark on a series of store refits that will include its Carnaby Street shop.
Covent Garden has also seen dance shoe brand LaDuca open a store in recent months.
Simon Taylor, property director at the Mercers’ Company, said the new Vans store will sit well alongside the fashion-forward retailers in Covent Garden. He added: “The brand’s selection of our Neal Street unit to kick start their transformation showcases the popular and successful status that the Mercers’ Estate holds as a leading retail destination, and we look forward to welcoming the array of creative activations within their exciting event space.”
