Urban Outfitters to open boutique pop-up on London’s King’s Road
Urban Outfitters is to open a new pop-up store for summer dress shopping on London’s King’s Road.
Due to launch on 27 April, the shop will be attached to sister brand Anthropologie’s store on a historical site that was once a billiards hall.
The 275 square foot space will showcase Urban Outfitters’ full dress range which the brand said has been inspired by modern tailoring, archive silhouettes, and vintage fabrications and detailing for key summer looks.
The store will aim attract a new audience to the Urban Outfitters brand whilst giving existing customers a different experience.
Malika Zagzoule, fashion director at Urban Outfitters, said: “Summer dresses are such a staple in everyone’s wardrobe. Whether our customer wears a dress on holiday, in town, to a friend’s house or event, Urban Outfitters has something for everyone. Our unique approach to designing the dress range has allowed us to organically grow our offering of beautifully crafted garments to a point where it deserves to be celebrated and highlighted in its own way.”
The brand is also planning to open three further retail spaces from June 2023.
