Uniqlo welcomes Roger Federer as global brand ambassador
Japanese clothing retailer Uniqlo has welcomed tennis player Roger Federer as its latest global brand ambassador.
As a result, Federer will represent Uniqlo at all tennis tournaments throughout the year.
Tadashi Yanai, founder, chairman and chief executive of Uniqlo owner Fast Retailing, said: “Mr. Federer is one of the greatest champions in history; my respect for him goes beyond sport. Our partnership will be about innovation on and off court. We share a goal of making positive change in the world, and I hope together we can bring the highest quality of life to the greatest number of people.”
Federer’s game wear for Wimbledon 2018 was designed at the Uniqlo Paris R&D Centre, led by artistic director Christophe Lemaire. Instead of the classic polo shirt or crewneck style collar, Uniqlo took into account Federer’s preference for a short stand-up collar to create a more sophisticated look both on and off court. The design of the shirt and shorts is accented by a burgundy colour line to highlight Uniqlo’s corporate colour.
Uniqlo’s other global brand ambassadors include Kei Nishikori (Tennis), Shingo Kunieda and Gordon Reid MBE (Wheelchair Tennis) and Adam Scott (Golf).
