Turtle Doves acquired by Refined Brands
Refined Brands, the digitally native portfolio of ethically sourced, natural and sustainable British brands, has completed the acquisition of Shrewsbury-based Turtle Doves.
In the Refined Brands portfolio, Turtle Doves joins ecommerce label Celtic & Co. as well as organic kidswear brand Frugi.
Turtle Doves was founded in 2009 by Kate and Graham Holbrook, and uses post-consumer textile waste to create upcycled new garments and accessories. The brand achieved sales of £4.5 million in the last twelve months, according to Refined Brands.
Ben Barnett, chairman of Refined Brands, said: “The creation of Refined Brands was motivated by a desire to build a differentiated family of sustainable fashion brands, alongside founders and teams that shared our passion and vision. Turtle Doves are pioneers in fully recycled garments and accessories, and I am delighted to welcome Graham Holbrook and his team to the group.”
Graham Holbrook, Turtle Doves managing director, said: “This represents a natural step for Turtle Doves as we take our unique and sustainable proposition to international markets. The systems and expertise at Refined Brands will enable us to sell directly to customers around the world, and also to large retailers and online marketplaces.
Financial details of the deal were not disclosed.
