Tommy Hilfiger launches capsule collection with Viacom

Tommy Hilfiger has teamed up with Viacom CBS Consumer Products to launch a new capsule collection that taps into Tommy Jeans’s long history of pop culture collaborations.

Called A Blast From The Past, the collection features iconic characters and logos from Nickelodeon and MTV across a range of t-shirts, sweats and hoodies. Characters include Beavis and Butt-Head, Garfield, SpongeBob SquarePants and Ren & Stimpy.

The unisex styles will be available in Tommy Hilfiger stores, on tommy.com and through the brand’s wholesale partners worldwide.

The deal was brokered by WildBrain CPLG.

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