The Outnet launches menswear shopping experience
Luxury past season retailer The Outnet has launched a menswear offering across its EMEA and Asia Pacific regions as it looks to grow its global customer base.
The range will be extended to the US in the summer of 2022.
The move will enable customers to switch between womenswear and menswear on The Outnet’s site and follows a successful soft launch phase last November when the retailer messaged and targeted its existing customers.
The new site experience includes a dedicated menswear homepage, menswear mega nav drop down, editorial and marketing campaigns. Additional menswear categories will launch at a later date to mirror the experience of the retailer’s womenswear site.
Launched in 2009, The Outnet offers discounted previous season luxury goods at up to 70% off. Catering to a global audience with a local and tailored approach, the retailer has launched local language sites in the Middle East, Japan and Germany.
Brand partners for menswear will include the likes of Alexander McQueen, Dolce & Gabbana, Sandro, Rag & Bone, Acne Studios, Marni and Joseph, as well as Montblanc, Canali, Dunhill, and Officine Generale.
Emma Mortimer, managing director of The Outnet, said: “Over the past 10 years, The Outnet has continued to offer a fantastic selection of luxury past-season womenswear brands, and launching menswear is an exciting natural evolution and opportunity to grow and develop our assortment.
“A successful soft launch in November 2021 has shown there is a strong appetite for this new category onsite. We are extremely excited to roll out the full experience this year and see the response, as we continue to introduce new brands and customers to our unique offering.”
