Ted Baker wholesale to be managed by Pace Partnership London in UK and Europe
Pace Partnership London (PPL) has been appointed by New Lobster to manage Ted Baker’s wholesale business, including sales and marketing functions for the UK and Europe, as part of a five year deal.
Ryan Llewellyn-Pace, PPL founder and chief executive, is a former managing director (UK&I & global distributors) of Barbour, which was very successful in growing its wholesale business during his tenure. He has selected key members of his former management team to support him with his work for the fashion brand.
Llewellyn-Pace said: “We are delighted to be partnered with the New Lobster team. Together, we have a very talented and strong team to bring Ted Baker back and towards our vision of making it the leading British lifestyle brand in the market.”
Owned by PDS Group, New Lobster will continue to be responsible for design, development, and production innovation serving partners around the world.
Steve Goodwin managing director of New Lobster, added: “Despite the challenges this year, the design and product team have done an amazing job of elevating the styling, fabrication and silhouette of the product. This partnership will bring the same level of professionalism and standard in our customer service and account management. Together, we are confident we can grow this well-loved brand.”
Ted Baker’s showroom will be open for appointments in January 2025 to showcase its third quarter collections.
