Ted Baker signs licensing agreement with Next for lingerie and nightwear
Fashion retailer Ted Baker has appointed Next as its new lingerie and nightwear partner.
With the product licence agreement lasting three years, Next will be creating and distributing the retailer’s B By Ted Baker range whilst working in collaboration with Ted Baker’s creative team.
Next has also launched a Ted Baker childrenswear range earlier this year.
Phil Clark, group commercial and business development director at Ted Baker, said: “We are delighted to be signing this licence agreement with Next. We have worked together for many years and know they share our passion for unwavering attention to detail and firm commitment to quality.
“It is a testament to the global strength of the Ted Baker brand that we partner with the leading experts in their relevant categories. As we continue to rationalise and enhance our product license portfolio, this new partnership is another step in transforming our business and retuning Ted Baker to growth.”
The new range will launch in May 2021 on both the retail websites of Next and Ted Baker.
