Ted Baker showcases fashion collections on virtual island on Animal Crossing
Ted Baker is entering the clothing gaming market for the first time by showcasing its autumn/winter brand campaign and fashion collections within its own universe on Animal Crossing: New Horizons.
The Nintendo game has become increasingly popular throughout the coronavirus pandemic.
On Ted Baker Island, players will be able to explore a series of five different virtual realities that have been inspired by the settings from the retailer’s current Street Party Sessions campaign. Each zone is positioned in a night time setting to create an in-game party atmosphere with musical influences.
In addition, players will be able to customise their avatars in Ted Baker clothing by choosing from a digital version of 20 items from the autumn/winter range. Other interactive elements will include in-game photo opportunities and a built in QR code which will direct players to discover more around the Ted Baker Street Party Sessions campaign.
Never Miss a Retail Update!The move is part of Ted Baker’s strategy to experiment with new and innovative digital formats as it looks capture market share from a millennial audience.
