Ted Baker appoints Next as childrenswear license partner
Fashion retailer Ted Baker has appointed Next as its new childrenswear licence partner as it looks to accelerate the expansion of the ranges.
Running for an initial five years, the agreement will see Next create and sell Ted Baker clothing, shoes and accessories for children and babies in collaboration with the creative team at Ted Baker.
The new collections will launch in the spring and will be sold through Next’s retail and wholesale channels, as well as through Ted Baker’s websites.
Ted Baker’s current childrenswear product relationship with Debenhams will end on 29 February 2020, although the department store will remain as a licence partner for lingerie and nightwear.
Lindsay Page, chief executive of Ted Baker, said: “We are delighted to announce this exciting product licence with Next to support the continued expansion of Ted Baker’s growing childrenswear collections.
“Product licensing is a proven and highly successful pillar of Ted Baker’s strategy to expand as a global lifestyle brand. It enables us to carefully develop the brand in new, relevant categories by leveraging the specialist product expertise of our carefully selected partners.”
