Tala expands into physical retail through Selfridges partnership
Athleisure brand Tala is expanding into physical retail through an all-store partnership with Selfridges.
From 10 May, the brand will be available to purchase across Selfridges department stores in London’s Oxford Street, Manchester Trafford, Manchester Exchange Square and Birmingham.
The brand said the move will mark an exciting new chapter where it will be able to engage customers in a more immersive, hands-on way.
The spaces will feature the brand’s bestselling collections, including DayFlex, Sculpt Seamless, Signature Sweats and 365 Sculpting Lounge.
Tala’s founder Grace Beverley said: “Anyone who knows Tala knows that we – and I – are completely product-obsessed, so for customers to be able to try on their favourite Tala pieces in person is incredibly exciting, and I couldn’t think of a better place to start than Selfridges, a retailer that holds so much history within its walls.”
Bosse Myhr, buying director menswear, womenswear and childrenswear at Selfridges added: “We are thrilled to welcome activewear brand, Tala to Selfridges as their first physical retail partner globally.
“It’s really important at Selfridges to nurture and platform emerging brands and so we are super excited to be working with talented entrepreneur and founder, Grace Beverley.”
