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Superdry partner with Versarien to develop sustainable clothing

Advanced engineering materials company Versarien and retailer Superdry have announced a partnership to create clothing for the fashion chain. Versarien creates commercially viable products from graphene,… View Article

FASHION RETAIL NEWS UK

Superdry partner with Versarien to develop sustainable clothing

Advanced engineering materials company Versarien and retailer Superdry have announced a partnership to create clothing for the fashion chain.

Versarien creates commercially viable products from graphene, a material made from a single layer of carbon atoms, for the automotive, clothing, biomedical and aerospace sectors.

In an announcement, Superdry said it would be using Versarien’s technology to produce garments with an extended lifespan with lower environmental impact on creation.

As part of the arrangement, Superdry will gain access to Versarien’s scientists and laboratories in Manchester and Cambridge, in a bid to create clothes “unlike any others on the market.” The companies said the product line they would be producing as part of the three-year commercial collaboration would utilise graphene’s thermal and moisture management properties when worn in extreme climates.

Neill Ricketts, founder and chief executive of Versarien, said: “We are delighted that Superdry has publicly announced our collaboration.

“Since we started working with Superdry we have developed a number of sample garments and its decision to announce the collaboration and the future launch of the products we are developing together is, I believe, testament to the benefits they see in utilising Versarien’s graphene technology.

“We look forward to continuing to work with Superdry to bring these innovative garment ranges to the market as soon as possible.”

On November 1 Superdry announced new sustainability targets and strategy, including a commitment to convert 65% of its cotton and non-cotton garments to low impact or recyclable alternatives by 2025, with 100% of cotton moving to organic by 2030.

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