Sports Direct expands London footprint with new Westfield White City store
Frasers Group has opened a new Sports Direct store at London’s Westfield White City shopping centre.
Spanning 29,000 square feet across two floors, the shop will offer a comprehensive range of fitness and performance wear, equipment, and footwear from Nike, Adidas, Under Armour, Puma, and ASICS, as well as Frasers Group owned brands, Game and USC.
It also features Sports Direct’s newly introduced Outdoor Concept and dedicated sections for various sports categories.
Michael Murray chief executive of Frasers Group, said: “As a leading global retailer in sports, Sports Direct is committed to providing customers with unparalleled access to the best brands and the best sports retail experience.
Never Miss a Retail Update!“We understand the importance of evolving to meet consumer needs – especially in a crucial market like London.
“With this opening, we’re building on the successful formula from our Oxford Street store, bringing another unmatched destination for sports enthusiasts.”
Sports Direct is also planning to open a store at the Westfield Stratford City shopping centre in the spring of 2025.
