SpongeBob SquarePants lands in Primark
Primark has expanded its partnership with Paramount to celebrate 25 years of SpongeBob SquarePants.
Fans of the cartoon can shop from ranges featuring the SpongeBob, Patrick and Squidward characters including nightwear, sweatshirts, shorts and character socks. There will also be a range of matching pyjamas in sizes for all family members.
Primark director of license Sarah Jackson said: “Our partnership with Paramount continues to go from strength to strength. We know that our customers love our product collections from Paw Patrol to our iconic TMNT X Pizza Hut collaboration, so we’re thrilled to celebrate 25 years of this much-loved character with a new line of pyjamas for all the family.”
The character is also taking over selected Primark cafes from June to August at stores in Manchester Trafford Centre, Birmingham, and Braehead. The SpongeBob Cafes will offer items such as Krab’s Secret Sandwich, Pineapple Under the Sea Bubble Tea, Kelp Crunch Waffle, and Chum Wings.
Primark director of new business development Tim Kelly said: “We’ve seen an amazing response from customers to our revolving cafe themes so far, so we’re delighted to reveal the next chapter with SpongeBob and Patrick in the limelight.
“At Primark, we’re always looking at ways to bring unrivalled in-store experiences to our customers and give them more reasons to visit their local store.”
Characters including SpongeBob, Patrick and Plankton will also be visiting stores in June and July.
