Sosandar doubles revenue in past year
Sosandar has said it expects its revenue to more than double to at least £9 million in the year to 31 March.
In a trading and Covid-19 update,the online women’s fashion retailer said it experienced continued growth in customer numbers in the period with new customers up 67%. In addition, orders climbed by 109% while returns remained flat at 50%.
There was also a 144% increase in repeat orders which helped the retailer to grow its active customer base by 11%.
Sosandar attributed the rise in customer numbers to its decision to invest and focus marketing spend on TV advertising in its second and third quarters.
Never Miss a Retail Update!However, average order value for the period was down 6% due to better than expected winter weather and the impact this had on the product mix.
Looking at more current trading and the impact of Covid-19, Sosandar said it has continued to deliver revenue growth in the first two months of its new financial year with an uplift of 62%.
However, customers have switched to buying more casual clothing during lockdown, which meant the retailer had to act fast to change its new-in products to meet increased demand for loungewear, denim items and casual summer dresses.
