Sloane Stanley welcomes debut pop-up for Chinti & Parker
Luxury womenswear brand Chinti & Parker has opened a debut pop-up store on London’s King’s Road.
Housed in a 1,298 square foot unit at number 336, the pop-up will run until February next year. The store is situated close to Prochaine and Seraphina, as well as Dacre Art x Air Contemporary at 340 King’s Road.
Anna Singh, co-founder of Chinti & Parker, said: “We have always had our sights set on Chelsea, and with Sloane Stanley’s support and accessible pop-up strategy, it made so much sense to trial our brand in such a prestigious high-street location.
“Surrounded by numerous creative, innovative and like-minded brands, we are excited to be positioned in the heart of Chelsea, which enables us to deliver our cashmere luxuries to a diverse neighbourhood.”
The news follows the opening of an upsized space for Sleep.8 at its shop at 362-368 King’s Road, which has doubled the square footage.
Hannah Grievson, property director at Sloane Stanley, said: “Our tailored pop-up strategy continues to be a success. We have been able to welcome several unique and innovative brands to our estate this year with our ‘shop on demand’ format.
“It’s great to round off 2022 with further authentic and inspired concepts, aligning seamlessly with our growing portfolio of creatives. We are proud to continue enriching our retail offer, providing a strong sense of community and authenticity to visitors and residents alike.”
