Seven Dials announces three menswear signings and Vivobarefoot upsize
London’s Seven Dials shopping district in Covent Garden has announced three new retail signings with menswear brands NN.07, Form & Thread and Wax London.
NN.07 will be opening its first UK standalone store at 7 Earlham Street this August from where it will showcase its responsibly made collection of menswear essentials.
Meanwhile, Form & Thread has recently opened its second permanent location in London and first in the West End at 68 Neal Street, and Wax London has also joined the line-up with the opening of it largest-ever space at 45 Neal Street.
Michelle McGrath, executive director at Shaftesbury Capital, said: “To have such a strong calibre of independent, innovative and sustainable brands join Covent Garden’s Seven Dials is credit to the authentic and dynamic neighbourhood we have nurtured.
“Whilst Covent Garden is synonymous with debut openings, flagship stores and innovative concepts, evidenced by the introduction of NN.07, Form & Thread and Wax London, it also consists of a close community of partners which Shaftesbury Capital works in collaboration with.”
Vivobarefoot upsize
In further news, sustainable footwear brand Vivobarefoot is upsizing its Covent Garden flagship by increasing its footprint by 50%. Situated at 57 – 59 Neal Street, the new space will also be home to Vivobarefoot’s office headquarters.
Due to open this autumn, the store will stock a range of barefoot trainers and will also offer one-to-one tuition sessions with a running coach as well as barefoot technique training.
