Sellier acquires competitor resale platform Worn
Sellier Knightsbridge has acquired luxury resale platform Worn in a move to cement its position as one of the UK’s largest luxury resellers.
Through an asset sale via cash, the acquisition will bring together the two companies, both of which serve a similar high-net worth consumer base.
Worn’s buyers and sellers will be onboarded onto the Sellier platform as part of the deal, growing the latter’s business by around 25 percent in the coming year, a press release stated.
Speaking on the acquisition, Bella Buchanan, CEO of Worn, said: “I am so excited that Worn and Sellier Knightsbridge have joined forces. We are two companies with a joint mission to provide the best resale experience in the industry.”
Noting Worn’s initial mission of contributing to a sustainable shift in the fashion industry, Buchanan added: “This partnership allows us to take that mission even further. I believe that we are stronger together and I’m so excited to see what this new chapter brings.”
Founded in 2019, Sellier has an online presence and two brick-and-mortar stores in London’s Knightsbridge and in Monaco. With the acquisition of Worn, the company will gain additional retail space in London’s Belgravia.
Sellier is known for its curated product mix, offering pieces from brands such as Chanel and Hermes. Luxury shoppers turn to Sellier in order to find exclusive and rare pieces, across both modern and vintage categories.
Hanushka Toni, Founder & CEO of Sellier, added: “Consolidation in the resale market is about so much more than getting bigger. In an industry filled with incredible companies all redefining sustainability in their own way, smart scaling has always been at the heart of my vision for Sellier. Building something defined by the pursuit of the best-in-class resale, never compromising on quality or curation.”
