Secret Sales appoints new chief trading officer
Secret Sales, which helps fashion brands sell surplus stock online, has promoted Fiona Lay to Chief Trading Officer.
In her new role, Lay will oversee the entirety of global trading, live seller business development, onsite merchandising and design as well as managing an internal team of 35.
Her promotion comes a year after joining the business, which announced last year that it was making new additions to its leadership team to drive international expansion.
Now sitting on the executive board, Lay, according to a press release, will be instrumental in driving Secret Sale’s 100% growth target, particularly when it comes to enabling the team in maximising the use of data to truly deliver on what the customer wants and ensure brands and retailers on the platform are getting good sell through with strong margins.”
“This will play a crucial part in accelerating Secret Sales’ mission of making non full price a significant profit centre for brands and giving savvy shoppers access to afford premium products that can be worn for years at great prices,” the press release adds.
Lay has over 25 years’ retail experience spanning beauty, womenswear, sports and menswear and was previously Digital and Trading Director at Debenhams from 2003 until June 2021.
Fiona Lay, Chief Trading Officer at Secret Sales, said: “I am extremely energised to be stepping into this new role at Secret Sales. Having the opportunity to really get into the weeds of our data to further understand what is driving our business, how we’re going to amplify it is something I’m very excited about.”
Chris Griffin, CEO, Secret Sales: “We’re incredibly pleased to be promoting Fiona to Chief Trading Officer. She is without a doubt the perfect fit for the role with her invaluable and varied digital experience. As we look set to achieve aggressive growth this financial year despite a challenging retail environment, Fiona will play a central role in fuelling this.”
The move comes after former Asos CEO Nick Beighton joined Secret Sales as chairman in June, after exiting Asos last October.
