Seasalt opens new sustainable concept store
Seasalt Cornwall has opened a new sustainable concept store in Norwich.
The shop is the first to feature Seasalt’s new retail design concept and has helped to increase the retailer’s sustainable credentials by reducing carbon footprint by more than a third compared to an existing Seasalt shop fit out.
The shop will also benefit from the use of improved in-store technology such as digitalised stock availability, enhanced payment and receipts and wishlists as the company looks to deliver the best possible customer experience at every point on an omnichannel journey. There are also plans to offer in-store workshops and brand experiences as well as a usable space for local community and customer events.
Seasalt chief executive Paul Hayes said: “We fully recognise that physical shops are no longer simply selling spaces but have taken on an important role as places to bring our brand to life for our customers, offer experiences, innovation and an unrivalled level of service. We are always keen to become an integral part of the community where our shops are located and we’re enjoying welcoming the Norwich community through our doors. We’re delighted to have unveiled our first sustainable Seasalt concept store here and we’ve received a very positive reaction from customers.”
Due to the modular nature of its design, Seasalt said the new store concept will make it easier to enter new markets and locations both in the UK and internationally.
Want to learn more about in-store digital innovation? Then register for our free Digital Retail Transformation Webinar series to be held on 9 and 10 September where you can watch live or view the recording.
