Sealskinz opens first permanent store
Sealskinz has opened its first-ever permanent store on Hinde Street in London’s Marylebone Village.
The move follows the outdoor and premium apparel brand’s launch of a successful Christmas pop-up last year.
Spanning two floors, the 1,000 square foot space will house Sealskinz’s Vitae line of performance-driven everyday wear and full range of waterproof accessories, as well as its inaugural running collection that was released earlier this year.
The store will also host a range of events, such as run clubs and adventure workshops. The brand said the interior aims to capture its spirit of adventure by blending quirky artwork with signature Sealskinz prints.
Ray Kelvin, founder of Ted Baker and creative director at Sealskinz said: “After the success of the pop-up last year, it is great to have a permanent presence in the area.
“I don’t want this to be just another store but a hub for the entire Sealskinz community. I have lived and breathed retail my entire life and I intend to create something truly special. It’s good to be back.”
