Scotch Soda opens iconic Carnaby Street store
Scotch & Soda proudly unveils their newly relaunched store on Carnaby Street, marking a new chapter for the brand under new ownership.
The Scotch & Soda store, comes 12 months after the brand’s acquisition by New York-based brand management company, Bluestar Alliance. Spearheading the UK store’s grand reopening is Victor Barbosa, a South African business owner who has worked closely with the brand for 13 years. Renowned for his success in managing Scotch & Soda in South Africa, Barbosa brings extensive experience and expertise to this exciting partnership.
The new store embodies a sophisticated yet vibrant design, characterized by pops of colour that reflect the brand’s signature eclectic style. Shoppers can expect to find Scotch & Soda’s full range of menswear and womenswear collections, as well as an array of accessories and footwear.
Victor Barbosa expressed his enthusiasm for the relaunch: “Bringing Scotch & Soda back to Carnaby Street has been an exciting journey. We are thrilled to offer our UK customers a fresh and inviting shopping experience that truly captures the essence of the brand.”
Shaun Els, Barbosa’s business partner, added: “Our vision was to create a space that not only showcases our unique collections but also offers a vibrant atmosphere where our customers feel inspired. We are excited to welcome both loyal and new customers to the Scotch & Soda store.”
The relaunch of the Carnaby Street store represents a significant milestone for Scotch & Soda, highlighting the brand’s commitment to delivering exceptional style, quality and value to fashion enthusiasts around the world.
Scotch & Soda store location: 13-14 Carnaby St, Carnaby, London W1F 9PW, UK
