Scamp & Dude teams up with Style For Stroke Foundation on limited-edition charity sweatshirt
Scamp & Dude has partnered with the Style For Stroke Foundation on a limited edition “Kindness is a Superpower” sweatshirt.
With the product launching today on World Stroke Day, £12 from every sweatshirt sold will be donated to Style For Stroke.
The B Corp fashion brand and Style For Stroke have come together to support people impacted by stroke and to raise awareness of the fact that it can happen to anyone at any age.
Nick Ede, founder of Style For Stroke Foundation, said: “The collaboration with Scamp & Dude means so much to Style For Stroke as we are about empowerment and creating conversation while feeling good in the brands that we collaborate with.”
The marketing campaign for the sweatshirt features four stroke survivors as brand ambassadors, all of whom experienced strokes at a young age. These include influencer Alex Murphy Klein, radio presenter and activist Claire Sisk, and stroke campaigners Joe Marchant and Alisha Malhotra.
Ede added: “The slogan Kindness is a Superpower really resonates as every model our shoot has had a stroke, but they may not look like they have – it’s important to remember that not all disabilities are visible.”
The limited-edition navy sweatshirt is available in styles for both men and women.
