Saucony appoints global chief marketing officer
Saucony, the performance running and lifestyle brand, has appointed Joy Allen-Altimare as global chief marketing officer.
With over 24 years of experience in leading brand innovation, Allen-Altimare previously served as the chief revenue officer of North America for Havas Media Network, where she was responsible for overseeing the agency’s client experience, growth and multicultural teams. Prior to that, she worked as chief marketing officer at Kindbody, a technology-driven fertility clinic network, and as chief revenue officer at EHE Health.
In her new role, she will be responsible for developing and executing Saucony’s global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives and expansion of the brand’s global lifestyle business.
Reporting directly to Saucony global brand president Rob Griffiths, Allen-Altimare will also be part of the brand’s senior leadership team.
Grffiths said: “Saucony is in an exciting period of growth, and as we focus on building a consumer-obsessed brand, part of that journey also requires establishing a winning workplace culture where everyone feels valued, invested and included. Joy possesses the abilities needed to achieve this, creating an aspirational brand and energizing people to always keep moving forward.”
Saucony is a division of Wolverine Worldwide, the parent company of Sweaty Betty.
