Sacred Gold to open West End store
Shaftesbury has announced that Sacred Gold will open a store on London’s Berwick Street this March.
The shop will be the company’s first stand-alone store and studio in the West End.
Spanning two floors over 700 square feet, the shop will act as a showcase for the brand’s premium body jewellery collection including Europe’s largest collection of BVLA products. There will also be a basement piercing studio.
Speaking on behalf of Sacred Gold, Guy Saar said: “It has always been a dream of mine to bring our unique experience to jewellery and piercing lovers in the heart of Soho. Our aim is to introduce a new energy to the London piercing scene and redefine customer experience with our signature luxury approach and aesthetic.”
Never Miss a Retail Update!Other retail brand’s with stores on Berwick Street include the likes of Oliver Spencer, Sandqvist, Universal Works, Footpatrol and Bleach.
Samantha Bain-Mollison, head of retail at Shaftesbury, said: “Sacred Gold is an exciting addition to Berwick Street and our growing Soho retail portfolio. Customer experience is key – we look for creative brands who offer something different to our visitors and Sacred Gold will be a unique draw to the area.”
