Rowing Blazers opens first UK store
Cult American clothing brand Rowing Blazers has opened its first UK store in the form of a pop-up in London’s Seven Dials.
The 872 square foot shop at 16 Earlham Street offers an edit from the brand’s autumn/winter collection which is fronted by Pete Davidson and Ziwe Fumudoh. Key items include a selection of rugby shirts, knitwear, jackets and accessories and the brand’s iconic rowing blazers.
Shoppers will also be able to discover a selection of humorous and nostalgic jumpers from the recently relaunched ‘80s knitwear brand, Gyles and George.
The shop was designed by an in-house team.
Founded in 2017 by Jack Carlson, the brand has also embarked on exclusive collaborations with the likes of FILA and Babar.
Carlson said: “Seven Dials is such a vibrant neighbourhood and to be among so many other like-minded brands is great for our first UK-based physical retail store. We were very selective when searching for the perfect location and Seven Dials’ mix of big name and independent premium brands, as well its emphasis on community, makes it the ideal destination for us to launch at. Rowing Blazers is founded on the idea of community, and we serve as a platform for causes and movements that we believe in, so we are delighted to be working with a landlord that wholeheartedly supports our ethos.”
Rowing Blazers has joined independent British knitwear brand Warm & Wonderful which has opened a debut pop-up at 55 Monmouth Street in Seven Dials.
Samantha Bain-Mollison, retail director at Shaftesbury, said: “We are excited to welcome Rowing Blazers to Seven Dials for their first UK store opening. To have this international brand join the destination is a credit to the authentic and eclectic style found throughout Seven Dials and will add to our already diverse offering in the lead up to Christmas. As well as growing the retail appeal of the area, Rowing Blazers has been strategically positioned to strengthen the existing character of Earlham Street as the home of contemporary design, fashion and lifestyle.”
This Way Next acted for Rowing Blazers. Hanover Green, Nash Bond and Cushman & W
