Rotate opens first physical store
Danish fashion brand Rotate has chosen its home city of Copenhagen for the opening of its first physical store.
Designed by interior architect Thibaut Allgayer, the store aims to be an immersive space with “glamour and drama” felt throughout.
Features include free-standing walls, room dividers, ceiling-to-floor draped curtains and bespoke furniture to create a flexible and versatile space.
Rotate was created by Birger Christensen in partnership with stylists Jeanette Madsen and Thora Validmars, who are now creative directors of Rotate.
Commenting on the new store, the pair said: “Rotate is a brand with a beating heart and unique DNA. We are thrilled to host our loyal community, and offer a space where they can feel at home, engaged and excited in our hometown of Copenhagen.”
The store is situated at Kristen Bernikows Gade 6, 1105, Copenhagen C.
